The CRM Built for Keeping Clients, Not Just Getting Them
Solutions by Business Size
Act! Advantage CRM is the CRM built for real business retention – not just sales pipelines.
Designed for solopreneurs, growing teams, and complex enterprises, Act! Advantage helps businesses retain more clients, communicate more consistently, and make smarter decisions through meaningful analytics.
Solopreneurs: A CRM That Works While You Work
You wear every hat—so your CRM shouldn’t add more to juggle. Act! Advantage quietly helps you follow up, reconnect, automate smart emails, and understand who’s ready to rebook or refer. No fluff. No overwhelm. Just one system that helps you grow client loyalty without needing a VA or a full marketing team.
Outcomes: More referrals, longer retention, and less mental clutter.
SMBs: Organised, Aligned, and Ready to Scale
When your team grows, so do the moving parts. Act! Advantage keeps sales, service, and client communication in sync. You’ll know who’s doing what, what’s working, and where clients are falling through the cracks—before it costs you. Automate outreach. Track referrals. Spot trends. Act! Advantage helps you grow without losing control.
Outcomes: Smarter systems, stronger collaboration, and real retention.
Enterprise: Visibility That Powers Retention
You don’t need another bloated platform. You need visibility. Act! Advantage lets you see and shape the full client journey—across teams, departments, and data. Align your processes, uncover risks, track real retention, and make decisions based on patterns that actually drive growth. Fully customisable. Fully supported.
Outcomes: Unified insight, strategic engagement, and measurable ROI across the business.
All Act! Advantage Features & Solutions
Ready to see how each feature works and what it can do for your business?
Customers love our award-winning software!
Case Studies
PIANZ
Managing the threat of avian influenza with a comprehensive database tracking system
Trimatt Systems
Trimatt Systems implemented a central CRM to streamline customer data and tasks across the team, improving productivity and coordination.
Margifox
Margifox Distributors implemented a CRM to coordinate its field sales team and tailor marketing to customer needs.
Free Guide:
How to Choose the Right CRM for Your Business
Not all CRMs are built for where you’re at—or where you’re headed. This guide helps you filter through the noise and focus on what actually drives business outcomes. Learn how to avoid costly feature bloat, understand your business’s real CRM needs, and choose a platform that grows with you.
Act! keeps you connected.
Connect with hundreds of popular apps that extend the power and reach of Act! via Act! Connect. Get started with a few simple steps, then watch as Act! Connect automatically moves info between Act! and the apps of your choice.
The 7 Most Commonly Needed CRM Features Across All Business Sizes
Put Act! at the center of your daily customer relationship activities. Unite your customer data, sales and marketing processes, website, accounting system, business apps, and more for maximum productivity.
Email & Marketing Automation
Why it matters: Automating repetitive communications (like follow-ups, campaigns, or reminders) saves time, scales personalization, and prevents drop-offs in client experience.
Referral + Retention Tools
Why it matters: All levels of business rely on loyal clients and referrals for sustainable growth. Built-in systems to track, reward, and reignite referrals/retention are key.
Support & Onboarding
Why it matters: Businesses don’t just need tools—they need systems that are used well. Support for setup, usage, and optimization turns features into ROI.
Task, Contact, and Activity Tracking
Why it matters: CRMs must function as a reliable source of truth. Who did what, when, and with whom? Clear visibility improves accountability and action.
Dashboards & Performance Reporting
Why it matters: Whether a solopreneur or a C-suite team, knowing what’s working (retention, conversions, activity) is essential for smart decisions.
Automation Across Teams / Roles
Why it matters: As businesses scale, their CRM must scale too—automating cross-functional handoffs and ensuring role-based access keeps workflows secure and efficient.
Client Segmentation & Journey Mapping
Why it matters: Every business benefits from grouping clients by type, value, or lifecycle stage to personalize communication, automate relevant actions, and optimize engagement.
Why Act!?
Act! Advantage CRM Australia delivers an integrated front‑office solution for small businesses—contact, pipeline, scheduling, quoting, marketing and analytics in one affordable, easy‑to‑adopt platform. Backed by Act Today’s local onboarding, tailored setup and 24/7 certified support, it reduces tool chaos and maximises ROI from launch. Melbourne, Brisbane SMEs rely on it.
Easy, Efficient & Reliable
Act! received plaudits on G2.com for its ease of use, customisable fields, detailed contact notes, and dependable support – trusted behaviours repeatedly praised across thousands of global verified reviews.
Australia’s #1 Act! CRM Partner for 30+ Years
Act Today has delivered Act! CRM across Australia and New Zealand for over thirty years, with certified experts in every capital and trusted track‑record implementing CRM projects for small SMEs.
Heartbeat of Daily Operations for Real‑World Customers
Real‑world customers report Act! is central to their daily operations, “the heartbeat of my business”, from scheduling and quoting to campaign and contact management reliably.
Resources For Businesses Dedicated To Doing More
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