Margifox Distributors

Margifox had a large number of sales representatives operating on the road, which made it difficult to manage their schedules and coordinate customer outreach.

They also offered an extensive range of cosmeceutical and professional skin-care products, which needed appropriate matching of marketing and collateral to customers — something that was becoming inefficient without proper tracking.

Margifox evaluated how its sales reps, customers, product ranges, and marketing collateral were managed, identifying the need for a unified CRM system that could give visibility over all these moving parts.

They planned for the CRM to track each rep’s calendar and activities, and to record what products each customer bought — enabling the business to match the right marketing and education materials to the right customers at the right time.

They implemented Act! CRM as their central CRM solution. With it, they were able to manage sales reps’ calendars; view and track customer purchasing history; and customise business-specific activities (such as education and events) to support their distribution model.

With the new CRM in place, Margifox is able to provide solid support to its sales representatives in the field, with clear visibility of their schedules and customer needs.

As a result, customers get responsive, tailored service and receive appropriate product, marketing and educational materials in a timely manner.