Act! Advantage Pricing

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Act! Advantage Standard

Full-featured CRM & Mobile App
Email Marketing with 2,500 sends/mo for one-off & drip campaigns
Office 365 & Gmail Integration
Interactive Quotes & Dashboards
Online Appointment Scheduling
Forms, Surveys, Website Chat & Event Management
15 Gb Storage w/ Nightly Backups & Automatic Updates

Act! Advantage Professional

Includes everything in Standard, plus:
Email Marketing Plus with 25,000 sends/mo + response-driven nurture campaigns, AI writing, social sharing.
Advanced Interactive Quotes & Dashboards
Advanced Online Appointment Scheduling
Advanced Forms, Surveys, Website Chat & Event Management
Accounting Integration
Project Management
25 Gb Storage
MOST POPULAR

Act! Advantage Ultimate

Includes everything in Professional, plus:
Marketing Automation with 50,000 sends/mo + response-to-CRM workflow, website tracking, A/B testing.
Custom Industry Tables
Online Customer Portal
35 Gb Storage

Schedule a 30-minute consultation with an Act! Advantage Australia Consultant. During your consultation, we will evaluate your current marketing tools and demonstrate how the Act! Advantage Business Suite can significantly save you time and money.

Standard
Professional
Ultimate
Full-Featured CRM
Contact, Company & Activity Management

All-in-one storage of every organisation & every person interacting with your team. Includes unlimited custom fields, notes, documents, and history of all past communication (calls, meetings, emails, SMS, and more) plus all scheduled activities for each person & organisation. Track and prioritise calls, meetings, and other activities via notifications and task list & calendar views – all linked to the people & organisations in your database. See real-time information from the Web within each contact record, including maps, social profiles, and other sites you select.

Personalised Letters, Email & SMS*

Use features like Mail Merge to send personalised communications to contacts or groups with unique data from their individual customer records.

*SMS requires an account with Sinch MessageMedia starting at $25 per month after a free trial period (not per user), which includes $25 of SMS credits. Click here for details.

Groups & Search

Find what you need in an instant with powerful search options. Organise similar contacts into groups for targeted communications or sales initiatives. Organise similar contacts into dynamic groups based on criteria you define. Perform custom, comprehensive database queries, including searching multiple field types and ranges concurrently.

Opportunity & Pipeline Management

Capture and manage key opportunity details, including status, value, estimated close dates, and unlimited custom fields for every sales deal. Set your own sales stages to match your processes. Select products/services to each opportunity from your own imported/entered price list. See a complete, visual representation of your sales pipeline at-a-glance to project revenue, adjust strategy, and quickly focus efforts. In-context KPIs provide an instant roll-up of metrics like opportunity close rate, closed-won value, open deals, and more based on filters you apply. Move sales opportunities from stage to stage through the pipeline with a simple drag-and-drop motion, and watch your sales funnel update instantly.

Reporting, Dashboards & Analytics

Start your morning with an overview of your top deals and key activities. Personalise to stay informed and productive throughout your day. Guide decision-making with rich, actionable insights from interactive Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs to drive smarter decision making. View and customise 80+ out of the box reports – from contact lists to activity reports to sales performance metrics.

Administration & Customisation

Tailor the way Act! operates for you, your team, or your company for maximum productivity. Add users to Act! with ease to get them onboarded and create a team role to then set preferences, define processes and configure security and sharing rights. Customise the way your customer information is viewed by configuring fields, labels, backgrounds, picklists, images and more. Add unlimited custom fields to capture data specific to your business or industry needs. Import existing Act! databases, or pull in contact information from other CRM systems or external lists via .csv files.

Mobile App & access from any computer

Use Act! from Windows desktop, laptop, tablet, Apple Mac, Chromebook, or any other device with Google Chrome, Microsoft Edge or Apple Safari web browser. Stay connected to key Act! details wherever you work with Act! Mobile for iPhone®, iPad®, and Android™.

Interactive Quotes (click here)

Close more business with customisable interactive online quotations which automatically create/update a corresponding opportunity. Track when recipients view your quotes. Add sequential quote numbering, multi-currency, GST, and volume pricing. Recipients can click to accept a quote after adjusting any editable options & quantities, which then updates the quote & opportunity in Act!, marks it closed/won & notifies the user. Includes automated follow-up activity scheduling & customer reminders, quote dashboards & reports.

*Professional/Ultimate tiers include secure payment processing via Paypal, advanced reporting, advanced product list, and access to other user’s quotes & templates.

Project Management

Plan, track, and manage projects seamlessly while keeping teams and clients aligned.

Custom Industry Tables

Maintain detailed, industry-specific data like insurance policies, service contracts, mortgages, or projects in an unlimited number of tables with Custom Industry Tables.

Website Integration
More Integration
Security & Technology
Support
Email Marketing
Email Marketing Plus w/ 25,000 sends/mth
Marketing Automation w/ 50,000 sends/mth
Other Marketing Add-ons
Options & Upgrades (per month)

28-Day Guided Trial

Set Up Properly, Decide with Confidence

The 28-day extended trial is designed for businesses that want to experience Act! Advantage working inside their business, not just explore features.

To access the extended trial, you’ll book an initial session with an Act Today consultant based in Australia or New Zealand. During this session, we’ll help you set up three key CRM functions that matter most to your business, such as client follow-ups, communication workflows, retention tracking, or referral visibility.

At the 14-day mark, you’ll have a second check-in with your consultant to answer questions, refine your setup, and remove any roadblocks. This ensures you’re not left guessing and that the system is actually supporting your work.

By the end of the 28 days, you’ll know exactly how Act! Advantage fits your business and whether it delivers real value.

What you’ll get from the 28-day extended trial:

  • Guided setup by a local Act Today CRM consultant
  • Three high-impact CRM functions configured for your business
  • A mid-trial review to answer questions and fine-tune usage
  • A realistic view of outcomes, not just features
  • Confidence to decide based on real experience
START YOUR EXTENDED TRIAL

14-Day Free Trial

Get Hands-On with Act! Advantage CRM

The 14-day free trial gives you full access to Act! Advantage CRM so you can explore how it works in your own time. This is the standard Act! trial used by businesses across Australia and New Zealand who want to see the platform before making a decision.

During the trial, you can add contacts, explore client records, test communication tools, and see how Act! Advantage handles day-to-day client management. It’s a straightforward way to understand how the system is structured and whether it feels right for how you run your business.

This option suits businesses that are comfortable exploring software independently and already have a clear idea of what they want from a CRM. There’s no obligation, no setup required, and no pressure,  just time to assess fit.

What you’ll get from the 14-day free trial:

  • Full access to Act! Advantage CRM features
  • A clear look at how contacts, activities, and communication are managed
  • The ability to test the system across desktop and mobile
  • A simple, no-commitment way to assess fit
  • Confidence before taking the next step
START YOUR TRIAL

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How to Choose the Best CRM for Your Business